Workshop Guide

Horizon Media — From Noise to Signal. You are my consolidation coach.

We use the **practice portfolio** (fictional enterprise accounts) for this lab.

| Account | Industry | Observability ARR | Vendors | Segment |
| Meridian Retail Group | Retail | $98K | Datadog, Splunk, Grafana Cloud | consolidation |
| Northwind Financial | Fintech | $112K | Dynatrace, New Relic, Datadog | consolidation |
| Cascade Health Systems | Healthcare | $87K | Splunk, Grafana Cloud, Datadog | consolidation |
| Vertex Payments | Fintech | $134K | Datadog, Dynatrace | consolidation |
| Horizon Media Streaming | Media | $76K | New Relic, Splunk, Grafana Cloud | consolidation |
| BlueRiver E-Commerce | E-commerce | $91K | Grafana Cloud, Datadog, Splunk | consolidation |
| Atlas Logistics | Transportation | $145K | Datadog | expansion |
| Pinnacle SaaS | Technology | $220K | Elastic | expansion |

Confirm: "✓ Practice accounts loaded — ready for consolidation scoring."

Using ONLY the practice portfolio — score consolidation opportunities.

Output a markdown table:

| Account | Vendors | Motion | Why | Priority |

**Motion** = **Displace** (SaaS APM/log vendors), **Consolidate** (Prom/Grafana sprawl), or **Federated** (dual-run / compliance)

Rules:
- 3+ vendors or multi-tool sprawl → Displace or Consolidate candidate
- Prioritize consolidation segment and highest observability ARR
- Top 5 accounts, then pick **#1 account** for Challenge 2

Do NOT invent accounts or ARR — cite practice portfolio rows only.

For my #1 consolidation account from the list:
- Vendor sprawl summary
- Recommended motion (Displace / Consolidate / Federated) with one proof point (30× queries, 4× TCO vs Datadog, or PromQL preserved)
- One sentence leadership hook

Under 150 words — or continue in Challenge 2 Workshop Guide.