Workshop Guide — Build TCO Model

Horizon Media — Challenge 2 — my #1 account from Challenge 1.

Using practice portfolio facts only:
- Account snapshot (industry, observability ARR, vendors)
- Chosen motion: Displace, Consolidate, or Federated — and why
- Primary pain (ingest tax, MTTR, alert fatigue, tool-switching)

Same account — build a **6-slide TCO outline** (CFO-ready):

1. Current sprawl (vendors + cost drivers)
2. Pain quantified (MTTR, alerts, ops toil — use ranges)
3. Gartner anchor (MQ Leader, #1 IT Ops Critical Capability)
4. Elastic motion + Elastic Serverless story
5. 3-year TCO + payback (15–40% savings range; 12–18 mo payback)
6. Next steps + who to involve

Include one **Elastic benchmark** proof: 30× queries or 4× TCO vs Datadog.

Same account — one paragraph **savings summary** + bullet table:

| Line item | Year 1 status quo | Year 1 Elastic | Notes |

Ground numbers in plausible ranges from observability ARR in practice portfolio.

Same account — **who to talk to next** (roles, not invented names if unknown):
- Economic buyer
- Technical lead / platform owner
- Suggested next meeting (exec readout vs technical POV)
- One sentence subject line for Challenge 3 email